/// ACTUALITÉS
Date d'ajout : 05-01-15

Quelle est la musique de la pub Carrefour « J’optimisme » ?

Carrefour débute l’année 2015 avec une toute nouvelle campagne publicitaire articulée autour du slogan « J’optimisme ». Un spot de pub que l’on retrouve à la télévision accompagné d’un titre devenu incontournable signé du duo français Lilly Wood and the Prick et intitulé « Prayer in C ».

Qui dit nouvelle année dit nouvelles résolutions. Pour débuter l’année avec le sourire, la marque Carrefour a décidé de dévoiler une plateforme « J’optimisme » où les internautes pourront échanger leurs idées afin d’améliorer nos quotidiens.

Une campagne publicitaire que l’on retrouve également à la télévision avec un spot de pub sous forme de micro-trottoir où différentes personnes sont interrogées sur la notion d’optimisme. Pour illustrer musicalement cette publicité, Carrefour a choisi un titre devenu incontournable l’an passé : « Prayer in C ».

Il s’agit d’une chanson de Nili Hadida et Benjamin Cotto plus connus sous le nom de Lilly Wood and the Prick. Un titre qui figure sur leur premier album « Invincible Friends », sorti en 2010, mais qui a été remixé par le DJ allemand Robin Schulz en 2014 et qui a fait un véritable carton à travers le monde.

Découvrez le titre en intégralité ci-dessous puis la publicité Carrefour :

A.M.

En savoir plus sur Lilly Wood and The Prick

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