/// ACTUALITÉS
Date d'ajout : 16-08-12

Lady Gaga dévoile la pub noire de Fame, son nouveau parfum

Lady Gaga chante toujours mais la star internationale étend son empire aux cosmétiques. Si elle avait déjà annoncé depuis quelques semaines la sortie à venir de son propre parfum, modestement appelé Fame, on attendait avec impatience le clip publicitaire. Hier, Lady Gaga a diffusé la vidéo en question. Le résultat est… bluffant.

Lady Gaga - parfum Fame

Autant dire que Lady Gaga ne fait pas les choses à moitié. Quand elle se lance dans la promotion de son nouveau parfum, elle met le paquet. A la mi-juillet, on avait pu découvrir l’affiche publicitaire de Fame où la chanteuse posait nue. Hier, elle a diffusé la vidéo qui va avec. Les deux réunis sont emmènent tout droit dans un univers de science-fiction digne de la saga Alien.

Si le spot publicitaire nous fait penser à la trilogie Alien ou à Prometheus, ce n’est pas pour rien. Les deux films ont été réalisés par Ridley Scott qui se retrouvent à la production du spot de Lady Gaga. Quant au réalisateur, Steve Klein, il s’était déjà occupé d’Alejandro et Telephone, deux clips de la star. On l’avait aussi découvert aux manettes pour réaliser la pub Armani avec Rihanna.

A propos de son parfum, Lady Gaga teasait : « Il faut que vous ayez envie de le lécher, de le toucher et de le sentir, mais son design doit vous effrayer ».

Le pari est plutôt réussi puisque le spot publicitaire de la chanteuse de 26 ans est à la fois sensuel et terrifiant. Lady Gaga, vêtue d’une robe noire en latex, évolue dans un univers sombre et morbide armée d’un pistolet.

Le sport publicitaire de Fame s’inscrit dans la lignée des clips de Lady Gaga, réputés pour contenir une bonne dose d’excentricité. C’est d’ailleurs grâce à cette démarche que la star internationale est devenue la première artiste à dépasser le milliard de visionnages sur YouTube, pour l’ensemble de ses clips.

S.L.

En savoir plus sur Lady Gaga

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